My journey into the world of analytics began during my first semester as a business major at the University of Colorado Boulder. The Excel in Business course ignited a passion for data that I never knew I had. I later took the Marketing Research and Analytics course, where I honed my skills in gathering meaningful insights and using data to drive decision-making.
While numbers and spreadsheets are crucial, being a true analyst goes beyond that. It's about applying analytical thinking to creative problem-solving, developing innovative methodologies, and finding unique solutions. My creative inclinations have allowed me to approach data with both logic and imagination.
Analytical Visionary
Throughout my time as a digital marketing intern at Revel Interactive, I was provided with invaluable hands-on experience in the luxury ecommerce sector. Working with clients in fragrance, apparel, jewelry, beauty, and education industries, I developed a deep understanding of how data drives success in these competitive markets. I approached my internship with an insatiable curiosity, constantly seeking to expand my knowledge and skills. I asked questions at every opportunity, eager to understand the intricacies of each platform and how they contribute to a comprehensive digital marketing strategy.
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My role as digital marketing intern involved extensive data analysis to drive campaign performance. I utilized Google Ads to check scripts for PPC ads and conduct thorough search query reviews. By analyzing key metrics such as CPC, CTR, and cost, I was able to identify keyword trends and opportunities for optimization. This data-driven approach allowed me to make informed decisions that improved overall campaign effectiveness for our clients.
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During my time at Revel Interactive, I delved deep into the intricacies of budget management for our clients. I tracked spend, revenue, and ROAS through platforms like Google Ads, Google Analytics, Meta Ads, and Shopify. This experience allowed me to develop a keen understanding of how to allocate marketing spend effectively across a monthly budget. By gathering and analyzing data from various platforms, I helped optimize budget allocation to maximize ROI for our clients in the competitive luxury market.
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Throughout my academic and professional experiences, I've developed proficiency in a wide range of digital marketing platforms. These platforms include Google Ads, Google Analytics, Meta Ads Manager, Shopify, Pinterest Ads, Rakuten, NinjaCat, HubSpot, Partnerize, Microsoft Office Suite, Asana, Canva, SemRush, Klaviyo, and Triple Whale.
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